The Pioneer

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The New Indian Express

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Telugu Patrika

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Andhra Prabha

The Centre for Consumer Research in India (CCRI) has secured its first industry-funded project. Afterthought Feedback Services, a leading and eminent Marketing Research (MR) company in Hyderabad, funded a project titled “Awareness of Unhealthy Food Consumed by Indian Consumers: An Empirical Analysis” to the tune of Rs 1.5 lakhs. The project will be executed by Prof. Bharadhwaj Sivakumaran, Dr Mohd Danish Kirmani and Dr Vimal Babu. More than ten students from the BBA and MBA programmes would help in doing the project as well. The project would study the extent to which employees consume unhealthy food and suggest ways of making employees eat healthy food. Mr Rahul Pulupudi, CEO of Afterthought Feedback Services, handed over the cheque to Prof. Bharadhwaj Sivakumaran, Dean-Paari School of Business. CCRI thanks Afterthought Feedback Services for its kind gesture!

The project would be of help to the Paari School of Business in general and its students in particular; and also be of help to society at large.

In a remarkable display of technological prowess and inclusivity, SRM University-AP organised a live-streaming event for the launch of ‘Viksit Bharat @2047: Voice of Youth’ by Prime Minister Shri Narendra Modi. The momentous occasion took place at the university’s auditorium, witnessing the presence of esteemed dignitaries, including the Registrar, Dr R Premkumar, Director of Student Affairs, Mr Anil Kumar Nigam, Director of Communications, Mr Pankaj Belwariar, Associate Director of Student Affairs, Ms Revathi Balakrishnan, and a multitude of enthusiastic students.The event, which aimed to empower the youth and encourage their active participation in shaping the future of India, was broadcasted live to ensure widespread accessibility. The atmosphere in the auditorium was electric as the audience eagerly awaited the Prime Minister’s address.

Parallel to the main event, a program was held at Raj Bhavan in Vijayawada, where Vice Chancellor, Prof. Manoj K Arora along with other prominent personalities, graced the occasion. Prof. Manoj K Arora actively participated in a panel discussion centered around the theme of ‘Viksit Bharat @2047: Voice of Youth,’ sharing valuable insights and ideas for the nation’s progress. The Vice Chancellor’s dynamic contribution to the panel discussion was recognised and appreciated by the Governor of Andhra Pradesh, who honoured him with a shawl and a memento as a token of gratitude.

The live streaming event organised by SRMAP not only showcased their commitment to embracing technology for the benefit of the students and the wider community but also provided a platform for young minds to engage with the Prime Minister’s vision for a developed and empowered India. The launch of ‘Viksit Bharat@2047: Voice of Youth’ marks a significant milestone in the journey towards a progressive and inclusive nation, with SRM University-AP playing a pivotal role in fostering the spirit of youth leadership and participation.

The Department of Computer Science and Engineering is thrilled to share that the paper titled, “A Total Randomized SLP Preserving Technique with Improved Privacy and Lifetime in WSNs for IoT and the Impact of Radio Range on SLP” has been published by Dr Manjula R, Assistant Professor, Department of CSE, and BTech-CSE Student Mr Tejodbhav Koduru in “Sensors“, a Q2 journal, having an Impact Factor of 3.9. Their research addresses the critical need for improved source location privacy and extended network longevity, presenting a pioneering solution known as Source Location Privacy with Enhanced Privacy and Network Lifetime (SLP-E).

Abstract

SLP-E utilises a unique combination of techniques, including a reverse random walk, a walk on annular rings, and min-hop routing, to diversify routing pathways within the network. Unlike existing SLP techniques that either prioritize privacy over network lifetime or vice versa, this approach aims to simultaneously enhance safety period, network lifetime, and privacy uniformly. Notably, this research also explores the impact of sensor radio range on Network Lifetime metrics and privacy strength within the context of SLP in WSN.

Practical Implementation/Social Implications of the research

This research holds real-world significance, especially in scenarios like protecting a lone white giraffe in Kenya fitted with a GPS tracker. Poachers pose a serious threat to such animals, hacking GPS devices to locate and harm them. This solution offers a viable approach to mitigate these threats, providing practical implications for the conservation of endangered species.

Collaborations

• Mr Tejodbhav Koduru from SRM University-AP
• Prof. Raja Datta from IIT Kharagpur
• Ms Florence Mukamanzi, Dr Damien Hanyurwimfura and Prof. Mukanyiligira Didacienne from the African Center of Excellence in the Internet of Things, University of Rwanda