Easwari School of Liberal Arts

Department of Sociology and Anthropology

Department of Sociology and Anthropology

  • Startup incubated by BBA student crosses ₹1 crore turnover February 2, 2022

    Mr Lakshman Thatikonda, a 3rd year BBA student of SRM University-AP, has started his own business venture (TalentCrew), incubated at the Hatchlab Research Centre– The technology and livelihood business incubator of SRM University-AP.

    The talent crew is a skill-based startup. They are one of India’s largest multi-category customised gifting companies, providing one of the best-curated collections of festival merchandise, gifts, handicrafts, wedding cards, carvings & personalised products for all occasions & festivals. TalentCrew has a global footprint with customers spanning 20 plus countries and the capability to deliver gifts to over 50 countries and 300 plus cities in India. Mr Lakshman started this organisation on the principles of creativity, agility, and social responsibility.

    Over the next few years, TalentCrew envisions exploring and developing new products and services that will actively expand business while touching social responsibility.

    Experience at Hatchlab Research Centre

    The Hatchlab research centre aims to support SRM E-Cell’s mission of developing entrepreneurial talent and fostering the commercialisation of new ideas ventures. “Working with Hatchlab research centre was always a great experience. Here I found the fresh start for the innovation, and here the programme is very well structured with the right blend of practice,” says Mr Lakshman. “The best thing about this programme is that it allows me to learn while still being employed. And I always feel thankful for Dr Lakshmana Rao sir, for motivating me on every stand that I take, and Udayan Bakshi sir, for giving me such a wonderful opportunity” he added.

    Continue reading →
  • Eco-friendly and economic production of Ammonia February 1, 2022

    SRM Univeristy-AP is proud to announce that Prof. Ranjit Thapa, Department of Physics, has obtained a prestigious SERB-DST grant of Rs. 32 lakhs for a period of three years for his project, “Design Principle of Single Atom Catalyst for Nitrogen Fixation over HER: Energy Parameter, Electronic Descriptor and Database”.

    Ammonia (NH3) is the prime source of fertilizers and an important carrier of energy too. Ammonia can be stored in its chemical form for a long and it is easy to transport. So now researchers are looking forward to using ammonia in place of hydrogen as an energy source. But the production of ammonia with existing techniques needs more energy compared to the energy it stored in its chemical bond. So, an alternative process that is environmentally friendly and cost-effective is needed to be in place.

    In 2019 the global production capacity of ammonia is 235 million metric tons and will increase to 290 million metric tons by 2030. The importance of ammonia is due to its application in broad and diverse fields, such as fertilizers, textiles, pharmaceuticals, and is a carbon-free energy carrier. The Haber-Bosch process is used for the synthesis of ammonia (NH3) from N2 and H2 using Fe based catalyst. But the process emits carbon dioxide (CO2) (1.5 tons of CO2/tons of NH3 production) requires high pressure and temperature and consumes around 2% of the global supply of energy. Electrocatalytic N2 fixation (N2 + 6H+ + 6e− → 2NH3) showed great potential due to the possible use of atmospheric nitrogen and hydrogen derived from water through electrolysis and in mild conditions. However, the slow kinetics of N2 adsorption, splitting of the strong N≡N bond are the challenges for the electrocatalytic NRR process. In the electrocatalytic NRR process, the fast reaction kinetics of hydrogen evolution reaction is the greatest obstacle. To solve these challenges, the search for various types of catalysts is on the roll.

    To date, trial and error methods have been used to synthesize the catalysts for the electrocatalytic NRR process. Thanks to the rapid development of density functional theory-based computational methods, the intermediate steps during NRR can be identified at the atomic level, the underlying principles can be understood, and a large space of catalysts can be checked for efficient NRR within a limited time. Without understanding the correct electronic structure of SAC and its correlation with the overpotential of NRR and defining the correct energy parameter to define “NRR over HER” and “N2 binding over H binding free energy”, we can never design the best catalyst cost-effectively. We will address these problems through this project’s objectives.

    The project will help to design the best single-atom catalyst for the reduction of nitrogen (from the air) through the electrocatalytic process and convert it into ammonia. The designed catalyst can be synthesis by the industry and can be used for NRR.

    This project will help a step forward towards more ammonia production for the uses in the agriculture sector, energy sector, and related sector.

    Continue reading →

  • UDL 14 February 1, 2022

    The Hans India – January 23

    Andhra Jyothi – January 22

    Andhra Prabha – January 22

    Manam Daily – January 22

    Praja Shakti – January 22

    Surya Daily – January 22

    Vartha – January 22

    Continue reading →
  • Newyear celebrations at SRM University-AP February 1, 2022

    Surya – Jan 02

    Vartha – Jan 02

    Vartha Prapancham – Jan 02

    Visaalandhra – Jan 02

    Continue reading →
  • “Switch On Your Creativity”- Logo and Short Video Contest January 31, 2022

    Logo contest

    Office of International Relations and Higher Studies announces Logo and Short Video Contest – “Switch On Your Creativity “ on the theme of Indian Heritage and Culture.

    Creative minds may submit/share a short video that summarises, interprets and expresses the rich culture and heritage of Indian arts, music, dance and lifestyle. A logo that reflects the same idea is also invited. Submit/Share your ideas/work to ir.office@srmap.edu.in

    Winners will be awarded cash prizes worth Rs. 5000/- and certificates.

    Logo First Prize: Rs.1500/-
    Logo Second Prize: Rs. 1000/-
    Logo Third Prize: Rs.500/-

    Video First Prize: Rs. 2500/-
    Video Second Prize: Rs.1500/-
    Video Third Prize: Rs.1000/-

    India is known around the world for its philosophy, culture, and traditions. And here is an opportunity to showcase/brush up on your knowledge of ancient India.

    Only the finest creatives will be considered

    Click here for Registration

    Last Date for Submission:- February 05, 2022

    Results will be announced on:- February 07, 2022

    PS: You may submit your ideas/work to ir.office@srmap.edu.in

    Continue reading →

TOP