The Paari School of Business is an inclusive academic community that embraces modern perceptions while embracing the originality of past notions. To welcome the new recruits into the management abode, the HR Club – Laulima organised their maiden event “Ice-breaking session: Getting to know each other” on December 07, 2022 at the New Academic Block of the university. The student coordinators of BBA and MBA, with the support and guidance of faculty members, jointly organised the event for the participants from the first-year MBA students.

The Ice-breaking session featured games and activities which enabled participants to mingle with each other for the first time. It helped them build rapport with their batch-mates and was very well received by all participants. Moreover, it was an excellent opportunity for the student coordinators to learn and organise such an event with successful execution. The student coordinators also thanked the faculty members, HODs, and the respected Dean of Paari School of Business, Prof. Bharadhwaj Sivakumaran for their constant support and motivation to take the initiative and believe in ‘learning by doing’.

SRM University-AP has been bestowed with the prestigious Best Brand Award 2022 at the fifth edition of The Economic Times Best Brands Conclave held on December 20, 2022, at Taj Lands End, Mumbai. Mr Harsh C Mariwala, Chairman of Marico, handed over the award to Dr R Premkumar, Registrar; Prof. Bharadhwaj Sivakumaran, Dean, Paari School of Business; and Mr Pankaj Belwariar, Director, Communications, of SRM AP. The award is conferred to brands that have transformed their present structure, conditioned the future course of action, and delivered value to all their customers by constantly innovating.

“SRM University-AP has established a solid brand value within a short span of time in the education industry. Best Brand Award 2022 is a huge honour for the institution, and we will strive to enrich and uphold this recognition for years to come,” said Prof. Manoj K Arora, Vice Chancellor, SRM AP, as he expressed his thoughts on being at the receiving end of the esteemed award.To recognise leading Brands for the financial year 2021-2022, Economic Times researched the parameters laid down by the Knowledge Partner, which included brand value, years of existence, annual turnover, minimum growth rate, brand recall value, and the number of employees among other notable achievements, according to which the brands were evaluated and chosen. SRM University-AP has been shortlisted as one of the Economic Times Best Brands of 2022 and was honoured with a certificate of appreciation. The glorious award ceremony featured remarkable brands which have redefined the benchmark in their respective fields through their legacy and sustainability in India and global markets.

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The Directorate of Entrepreneurship and Innovation steps forth with yet another brave initiative from Dr Sunitha K A, Associate Professor, the Department of Electronics and Communication Engineering. Dr Sunitha had envisioned a dream to empower patients suffering from ailments that require sustained medical assistance with a specially designed convertible wheelchair that can aid the patients in mobility and self-help. In association with Hatchlab Research Centre, Dr Sunitha has initiated a health-tech startup exclusively for patients who cannot move their bodies due to several medical conditions and to raise awareness of the continuing rise of similar cases in today’s society.

Dr Sunitha says, “The main challenge of the patient is to perform the basic movements like coming out of the bed and to sit in the wheelchair (and vice-versa), and it is almost impossible for a patient to do this simple act without external support of a person or a nurse. We have listed several such scenarios and cases where our specially designed wheelchair can be converted into a bed and can be easily controlled by the patient itself. Apart from that, all the necessary inputs like the urine levels in the drop-bag, pulse rate, emergency indicated, oxygen levels and several other parameters are well integrated into the system itself which displays in the dashboard and is communicated to the stakeholders.”

The prototype for the convertible wheelchair has been successfully tested and appreciated by doctors and experts in Chennai. With the help of Hatchlab Research Centre, the prime focus for the next few months is to create a completely functional prototype. The innovative venture plans to recreate the fully functional prototype, seed funding and round one funding from the investors, followed by large-scale production. Several multinational design patents for the product have already been filed by Dr Sunitha, and the next stage of the cohort is the commercialisation of the product.

Nobel Laureate Prof. David Wineland, University of Oregon, USA, virtually joined the International Conference on Electronic and Photonic Integrated Circuits (EPIC- 2022) hosted by SRM University-AP from December 15 to 17, 2022. The American Physicist who was awarded the 2012 Nobel Prize in Physics for devising methods to study the quantum mechanical behaviour of individual ions delivered an insightful lecture on Atomic Clocks. The three-day-long conference organised by the Department of Electronics and Communication Engineering, SRM AP, concluded on Saturday, December 17, 2022; the Convenors of this event were Dr Pradyut Kumar Sanki and Dr Swagata Samanta.

Nobel Laureate Prof. David Wineland elaborated on why the world needs precise clocks, the basics of how atomic clocks work, optical atomic clocks, the state of play and what the future might hold. Prof. Juejun Hu, Massachusetts Institute of Technology, USA; Prof. Edward Wasige, University of Glasgow, UK; and Prof. Lorenzo Pavesi, University of Trento, Italy were the Plenary speakers of this conference. Prof. Amlan Chakrabarti, Director, A. K. Choudhury School of Information Technology, University of Calcutta; Prof. Shankar Kumar Selvaraja, IISc Bangalore; Prof. Chetna Singhal, IIT Kharagpur; Prof. Naren Naik, IIT Kanpur; Prof. Samaresh Das, IIT Delhi; Prof. Shanti Bhattacharya, IIT Madras; Dr. Pranabendu Ganguly, IIT Kharagpur; Prof. Sarbani Ghosh, BITS Pilani; Dr. Bruno Romeiro, International Iberian Nanotechnology Laboratory, Portugal; Prof. Sakellaris Mailis, Skolkovo Institute of Science and Technology, Moscow, Russia; Prof. Shyamal Mondal, Defence Institute of Advanced Technology; Prof. Enakshi Bhattacharya, IIT Madras were the eminent speakers of the first two days. Prof. Achanta Venugopal, Director, NPL Delhi; Prof. T Srinivas, IISc Bangalore, and Prof. Ravindra Jha, IIT Guwahati, gave the keynote speeches on the last day of the programme. A session on ‘Women in Devices, Circuits & Systems’ was delivered by Prof. Sujata Pal, IIT Ropar; and Prof. Takako Hashimoto, Vice President of the Chiba University of Commerce (CUC), Japan; Industrial Talk by Dr Sajal Sarkar, Power Grid Corporation of India Ltd.; Dr. Pradipta Patra, Samsung Semiconductor India; Dr. Satyabrata Sarangi, Meta; Sunnyvale, California, USA; and Dr. Souvik Kundu, Intel Labs, USA, were the other highlights of the day.

Additionally, a Panel Discussion was handled by Dr Rajkumar Elagiri, Apex Semiconductor; Dr Kamal Das, IBM Research Lab; and Dr Soumya Maity, Dell Technologies. Furthermore, the Young Researcher Forum conducted as part of the conference featured renowned academicians such as Dr Biswabandhu Jana, MIT and Harvard Hospital, USA; Dr Bibhas Manna, TU Wien, Germany; Dr Ankita Jain, Queens University, Canada; Dr Subhrajit Mukherjee, Technion – Israel Institute of Technology, Israel; Dr Rajat Subhra Karmakar, National Taiwan University, Taiwan; Dr Surajit Bose, Leibniz University Hannover, Germany; Dr Akanksha Pathak, Emory University, School of Medicine, USA; Dr Debidas Kundu, Carleton University, Canada; and Mayur Kumar Chhipa, ISBAT University, Kampala, Uganda, East Africa.

A pre-conference event: Smart SRM Hackathon – 24 Hrs Circuit Design Contest was organised on December 14, 2022. Poster & technical exhibition called Jigyasa took place on the first day of the conference EPIC-2022.

Paari School of Business upholds the importance of connecting business knowledge with hands-on market experience to develop competent candidates with refined managerial skills, ready to tackle the challenges of the business world. Their consistent approach to conducting industrial talks and research invites business giants from across the world to engage in insightful discourse with the students of management. The recent industry talk organised by the school invited a team from Tech Mahindra, the multinational information technology services and consulting company to provide exposure to practical compatibility of their knowledge to the requirements demanded by profession. The talk featured executives from the renowned enterprise addressing students on relevant trends and recent strategies in the market.

Mr Srinivas Reddy, Sr. Recruitment Manager and Vijayawada Location Leader, BFSI & Healthcare and Life Science’s Pan India Recruitment Leader held an engaging talk on the topic, “People Management Influence on IT Industry Business”. Mr Reddy highlighted how to connect with industry professionals and the influence of business networks in the IT business. He also discussed the importance of connecting business knowledge with the technical domain. Mr Kalyan Yelisetty, Manager – Product Development and Testing operations, also addressed the students in the evolving trends in the field of product development and testing in his lecture on “Developing products for the 21st century”. The Industry talk also threw light upon placement opportunities for business students.

The Industry talks and lectures aim at assisting students in aligning themselves with the latest requirements of the industry and sharpening their business acumen with expert discourses on pertinent topics related to the field. The Paari School of Business manifests this vision and upholds the need for bridging the gap between business management and technological advancements.