Easwari School of Liberal Arts

Department of Sociology and Anthropology

Department of Sociology and Anthropology

  • PSB Hosts First Edition of Trending Issues in Management with Focus on AI March 5, 2024

    TIMIn a landmark event that marked the first edition of “Trending Issues in Management,” Paari School of Business at SRM University-AP brought together a stellar lineup of industry stalwarts to delve into the transformative world of Artificial Intelligence (AI). The conference aimed at unravelling the complexities, exploring the opportunities, and addressing the challenges posed by AI in the ever-evolving landscape of modern management.

    The event featured an elite panel of speakers, including Mr Sudhakar Vadapalli, Senior Vice President IT and Corporate Affairs, Biological E. Limited, Hyderabad, Saurabh Singh, Senior Vice President, Global Delivery Leader, Polestar Solutions, Delhi, Shriram Vasudevan (FIE, FIETE, SMIEEE), Technical Evangelist, Intel India Pvt Ltd, Bangalore, Laxminarayanan G, Global Head of Automation, Cyient, Bangalore, Karthiban Pandiyan MBB® PMP®, Leader Process Excellence, PwC India, Bangalore, and Ramya Sampathkumar, Independent Consultant and ex-Chief Digital Officer, Chennai.
    They were joined by SRM AP’s esteemed members, Dr R Premkumar, Registrar, Prof. Bharadhwaj Sivakumaran, Dean of Paari School of Business, Dr CA Mahalakshmi Mudliar, and Mr Arun Prasad, offering a rich blend of theoretical insights and practical perspectives on AI’s impact on management.

    Prof. Bharadhwaj Sivakumaran set the tone in his welcome speech, emphasising the school’s commitment to embedding Quality, Innovation, Customer-Centric Approach, and Ethics into its curriculum. “Our aim is to provide students with a contemporary education that is at the forefront of industry trends, particularly in AI and Blockchain, ensuring they are market-ready,” he stated.

    Truly, considering the advent of technology in recent times, Paari school of Business is the first B-School in the country to include Artificial Intelligence and Blockchain as compulsory courses. It is also first in launching a Certificate Programme in Artificial Intelligence and Generative AI in Marketing.

    Keynote speaker Sudhakar Vadapalli captivated the audience with his exploration of AI’s evolution, referencing Howard Gardner’s definition of intelligence and highlighting the rapid advancements leading to today’s sophisticated Large Language Models like ChatGPT. “The journey from Turing’s initial concepts to today’s AI showcases a trajectory towards an intelligence that might one day parallel human cognition,” Vadapalli remarked.

    The subsequent panel discussion was a deep dive into AI’s role in reshaping management, highlighting the technology’s potential to enhance efficiency, innovate decision-making processes, and foster continuous learning and adaptation. Yet, the experts also cautioned about the challenges, particularly concerning data privacy, security, and the ethical use of AI.

    The consensus among the panellists was clear: AI is not a fleeting trend but a fundamental shift reshaping the business landscape. Embracing this change requires new skills, such as Prompt Engineering and a proactive approach to the ongoing developments in AI technologies.

    This seminal event underscored the importance of AI in contemporary management and positioned the Paari School of Business as a pioneering institution committed to integrating cutting-edge technologies into its academic fabric, preparing a new generation of leaders ready to navigate the AI-driven future.

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  • SRM University-AP Successfully Hosts UDGAM-’24, Celebrating National Sportsmanship March 5, 2024

    UDGAM 2024

    SRM University-AP, the proud organiser of the national-level sports event UDGAM-’24, graciously hosted a spectacular display of talent and sportsmanship on its grounds, wrapping up with a heartfelt closing ceremony on Saturday, March 2, 2024. The event, which commenced on February 29, was a testament to the spirit of unity and competitive excellence, with teams from across the nation showcasing their prowess in cricket, kabaddi, and volleyball.

    The university extends its warmest congratulations to all the participating teams, especially highlighting the commendable performances of the Guntur Kits Engineering College cricket team, the kabaddi players from Amritasai Engineering College, and the volleyball teams from Saint Ann’s College and Mohan Babu University. Their dedication, skill, and sportsmanship have been the true highlights of this event.

    SRM University-AP‘s grounds were alive with enthusiasm and energy, as athletes from various institutions came together to push their limits and celebrate the true spirit of sports. The cricket final was a particularly memorable moment, with the teams displaying exceptional talent and teamwork. The kabaddi and volleyball matches were equally riveting, filled with moments of sheer determination and exemplary skill.

    The closing ceremony was a moment of unity and celebration, with Asian Games silver medalist Ms Jyothi Yerraji gracing the occasion to award the trophies to the deserving winners. The university’s registrar, Dr R Premkumar, led the event, emphasising the values of sportsmanship and camaraderie that Udgam- ’24 aimed to promote. The university also took the opportunity to express its gratitude towards all the participants, coaches, and supporting staff who contributed to the success of this grand sporting festivity.

    In a humble acknowledgement of the collective effort, the university’s administration, including Dr Prem Kumar and Mr Anil Nigam, Director-Student Affairs, honoured the chief guest and all the participating athletes, appreciating their hard work, spirit, and the joy they brought to the SRM University-AP campus.

    As we close this chapter of Udgam-24, SRM University-AP looks forward to fostering a continued legacy of sportsmanship, encouraging healthy competition, and nurturing the talents of young athletes from across the nation. We are inspired by the passion exhibited by all teams and are proud to have provided a platform for such a dynamic and inspirational exchange of athleticism and goodwill.

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  • SRM University-AP Successfully Hosts Udgam-24, Celebrating National Sportsmanship March 5, 2024

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  • Understanding Evolving Household Spending Dynamics in Rural and Urban India March 5, 2024

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  • demooo March 4, 2024

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