HR Club-Laulima organises “A Welcome to the Freshers”
The Paari School of Business is an inclusive academic community that embraces modern perceptions while embracing the originality of past notions. To welcome the new recruits into the management abode, the HR Club – Laulima organised their maiden event “Ice-breaking session: Getting to know each other” on December 07, 2022 at the New Academic Block of the university. The student coordinators of BBA and MBA, with the support and guidance of faculty members, jointly organised the event for the participants from the first-year MBA students.
The Ice-breaking session featured games and activities which enabled participants to mingle with each other for the first time. It helped them build rapport with their batch-mates and was very well received by all participants. Moreover, it was an excellent opportunity for the student coordinators to learn and organise such an event with successful execution. The student coordinators also thanked the faculty members, HODs, and the respected Dean of Paari School of Business, Prof. Bharadhwaj Sivakumaran for their constant support and motivation to take the initiative and believe in ‘learning by doing’.
- Published in Clubs and Societies, News, Paari Current Happenings
CXO Eminent Speakers’ Series: Mr Deepak Gupta on Global Business Scenarios
Under the ambit of the CXO Eminent Speakers’ Series, Paari School of Business organised the first virtual guest session on December 13, 2022. Mr Deepak Gupta, Country Head, Zotac Limited, Mumbai, a leading gaming enterprise, addressed the students of BBA and MBA programmes. The theme of his talk was “Global Business Scenarios: Q & A”. Given the unprecedented global changes and business transformation, Mr Gupta shared insights about how businesses are increasingly coping with emerging technological changes and innovations. From disruptive supply chain to strategic human capability, from consumer insights to finance and investing to digital leadership fronts, all demanding significant attention, and advancements for growth and sustainability for the planet, people, and profit. The session was well received by the students and faculty members.
- Published in Departmental News, News, Paari Current Happenings
A Close Discourse on Research with Prof. Piyush Sharma
The Paari School of Business prioritises top-tier knowledge acquisition in business and management studies collaborating with renowned academicians, business tycoons, entrepreneurs and researchers to guarantee a premier management learning experience. Engagement with experts in the domain fortifies the significance of networking and research in the evolving business market. On this note, the Paari School of Business organised a Research Talk by John Curtin Distinguished Professor Piyush Sharma on February 13, 2023. The noted academician expounded on “My Research Journey and Emerging Research Interests in Marketing” and engaged in an interactive session with the faculty members and research scholars of the school. In his session, Professor Sharma provided insights into the emerging research interests in marketing and the audience had the opportunity to discuss the impressive and impactful research journey of the distinguished professor.
About the speaker
Professor Piyush Sharma has over thirty years of professional experience, divided almost equally between industry and academia. He is currently affiliated with the School of Marketing at Curtin University, Australia and also serves as a member of the Editorial Review Boards for several esteemed journals, including the Journal of International Business Studies, the Journal of the Academy of Marketing Science, the Journal of Service Research, the European Journal of Marketing, the Journal of Service Theory and Practice, the International Journal of Emerging Markets, the Journal of Creative Communications, and the Journal of Indian Business Research.
Professor Sharma is ranked among the top 2% of researchers in the world across all fields of research and ranked among the top 60 business researchers in the global P-rankings based on publications in ABDC journals since 2013. His research covers services and international marketing, cross-cultural consumer behaviour, self-regulation and regulatory failure, branding and marketing strategy, marketing-finance interface, organisational behaviour and management, among others.
- Published in Departmental News, Management, News, Paari Current Happenings
Prof. Bharadhwaj Delivers Keynote Address at International Conference
The Paari School of Business is a premier management abode for highly-qualified faculty whose expertise is spread across various fields and domains of business studies. A distinguished academician and Dean of Paari School of Business, Prof. Bharadhwaj Sivakumaran, was invited to the International Conference on Emerging Trends in Business and Management organised by SSN School of Management, Chennai, Tamil Nadu on February 24-25, 2023, to deliver the keynote address. Prof. Bharadhwaj expounded on the theme of the Conference and elaborated on his take on Business Intelligence and Analytics as drivers for Digital Transformation. Prof. Bharadhwaj also discussed the techniques involved in publishing high-quality journals and addressed numerous questions from the attendees.
- Published in Departmental News, News, Paari Current Happenings
“Your Career in Business”- Insights from Mr Takashi Ishikawa
Visits from Big Techs offer an opportunity for young and potential students of management to develop future aspirations and shape their careers. The Paari School of Business organised a visit from the Tech Giant Mr Takashi Ishikawa, the Managing Director and Chairman of Toshiba Software India on March 06, 2023. The experienced business leader interacted with students and shared insight on prospective career opportunities and employment strategies for budding business managers. He encouraged students to explore different career paths and pursue their passions and interests. Mr Ishikawa emphasized the importance of continuous learning and development and encouraged students to pursue lifelong learning and stay current with the latest industry trends and technologies.
Mr Ishikawa also discussed the company’s recent developments and initiatives, including its focus on digital transformation and the development of innovative technologies. In addition to discussing the company’s initiatives. The visit has proved to be a beneficial opportunity for students to learn about the regional ecosystem of Toshiba Software and gain insights on career development from a seasoned industry leader. His emphasis on collaboration, innovation, and lifelong learning serves as a valuable reminder of the skills and qualities necessary for success in today’s dynamic business environment.
- Published in Departmental News, Management, News, Paari Current Happenings
‘New Beginnings’: Launch of Executive MBA Programme and Business Fest -“AMEYA 2k23”
The Paari School of Business, SRM University-AP, has launched a brand-new management programme, the Executive Master of Business Administration (EMBA), for working executives and businesspersons to upgrade and upskill their knowledge in the domain of business and management studies. The School also inaugurated AMEYA 2k23, the first edition of the Business Fest, aimed at students of management to showcase their skills in business studies and entrepreneurship. Chief Guest of the event, Dr Nagendra V Chowdary, Vice President – Academic Content & ET Cases, Timespro, Division of Bennett Coleman & Co Ltd., launched the EMBA programme in the august presence of Honourable Vice Chancellor of SRM University-AP, Prof. Manoj K Arora; Registrar, Dr R Premkumar; Dean-Paari School of Business, Prof. Bharadhwaj Sivakumaran; and Head of the Department, Dr CA Mahalakshmi Mudliar.
“The first Executive MBA programme was launched at The University of Chicago Booth School of Business in 1943 that has since established itself as one of the finest Business schools in the world. I do not doubt that Paari School of Business will experience similar success and the EMBA programme at SRM AP will secure a deserving position in the QS and FT rankings in the years to come”, said Dr Chowdary. The Dean of the School, Prof. Bharadhwaj, provided a synopsis of the programme, detailing the objectives, course structure, facilities, and resources of the EMBA programme. “Earlier, we had launched the Directorate of Executive Education and Professional Studies (DEEPS). The inauguration of the EMBA programme is the logical corollary of the same, facilitating working professionals with an opportunity to master advanced skillset relevant to the industry”, stated Prof. Bharadhwaj.
The first edition of the B-school fest, AMEYA 2k23, was also inaugurated by Vice Chancellor, Prof. Manoj K Arora. “AMEYA 2k23 is an ideal platform for young entrepreneurs and budding executives to display their knowledge and skillset in management studies. The fest serves a dual purpose to the varsity – increasing the branding and visibility of our nascent university and the Paari School of Business, also while encouraging students to inculcate leadership and managerial skills, crisis management, and effective communication skills to mould them into competent candidates for the industry”, said Prof. Arora. Dr CA Mahalakshmi Mudliar delivered a brief overview of the significance of the Business Fest. Prof. Arora, along with the other dignitaries on the stage, honoured Chief guest, Dr Nagendra V Chowdary, with a shawl and memento as a token of gratitude. Mr Arun Prasad G S conveyed the vote of thanks.
- Published in Departmental News, News, Paari Current Happenings, SEAMS
Workshop on Financial Education Conducted by NISM
The management precinct of SRM University-AP, The Paari School of Business strives to generate young entrepreneurs, bankers and business leaders who are financially capable and independent citizens of the nation. The school has conducted a “Financial Literacy Programme for Young Citizens” (CSR Project of Kotak Securities ). The 10-hour programme held from March 01 to 03, 2023, was organised to provide practical training for students of management on the following concepts:-
- Importance of Investments and Financial Investment Opportunities
- Introduction to Securities Market ( Process and Prerequisites to invest in Securities Market)
- Precautions while investing in the Securities Market.
- Investor Protection and Grievance Redressal Mechanism
This Financial Education for young citizens endeavours to impart them with the following objectives:-
- Deeper awareness about the career opportunities available in the Securities Market and Financial Services
- Deeper awareness about Entrepreneurial Opportunities available in the Securities Market
- Empowering students to face interviews in the financial services industry
- Creating awareness about the personal finance framework
- Creating awareness about the prerequisites of investing in the Securities Market
- Creating awareness about the risks involved while investing in the Securities Market
- Capability Building for Evaluation of Investment Opportunities in the Securities Market
- A better understanding of the Securities Market
E-certificates were issued to all students who participated and scored above 60% marks.
- Published in Departmental News, News, Paari Current Happenings, Workshop
AMEYA 2k23: The Signature B-School Fest at SRM University-AP
The Paari School of Business organised the very first edition of its signature Business Fest “AMEYA 2k23” on April 12 and 13, 2023, at SRM University-AP, Andhra Pradesh. The EMBA programme was also launched during this event. The event was inaugurated on April 12 by Chief Guest, Dr Nagendra V Chowdary in the presence of the Vice Chancellor, Prof. Manoj K Arora; Registrar, Dr R Premkumar; Dean-Paari School of Business, Prof. Bharadwaj Sivakumaran.
The event was launched on a great scale with events being conducted both from the technical as well as non-technical streams. Students from other educational institutions enthusiastically participated in the fest. Technical events such as How’s That (IPL Auction) and Big Bull (Stock Market Simulation), created interest among the participants. There were events from every parallel offered as specialisations by the B-School. A few other events that were conducted are Resultyics, Get Massive Votes, Mock Commercial, Brand Race, and sustainability concept-based Upcycling.
The non-technical events induced a fun and healthy competitive atmosphere in the university. Events like hopscotch, treasure hunt, and separation anxiety had pulled large crowds. The organising committee also encouraged student entrepreneurship by allowing the students to set up food and game stalls.
The business fest concluded on a high note by rewarding the winners from all the events. The winners were given cash prizes of Rs. 5000 and Rs. 3000 for 1st and 2nd place, respectively. Two movie promotions were organised as part of AMEYA 2k23. The film crew and cast of Anni Manchi Sekunalu visited the campus on April 12, adding entertainment and excitement to the already buzzing fest. Team Ugram were a part of the cultural night on April 13. The event was concluded by dance performances, beatboxing and a spectacular DJ night. AMEYA 2k23 was a grand success and a trademark event in the history of the Paari School of Business.
- Published in Departmental News, News, Paari Current Happenings, University Event
Changes and Challenges in the Finance Domain
The B-School of SRM University-AP frequently organises invited lectures and guest talks by renowned industry experts that enlighten the students of the Paari School of Business on the evolving domains of business, finance and management. A recent guest talk featuring Dr Manish Jha, MD of Briisk Limited, founder and MD of Finkai and Myra Academy, as the keynote speaker was conducted on the topic “Digital Transformation in Financial Services: Challenges and Opportunities” on May 27, 2023.
Dr Manish Jha explicated the various nuances of the industry and advised the students on the specific skillsets that have to be mastered to survive in the rat race. He stated that improvisation skill is more important to survive in this dynamic field. Dr Jha explained the importance of an MBA and the difference in expectation and reality while pursuing a Master’s in Business. A detailed overview of different specialisations along with their scopes and opportunities was also discussed. He had also real-life examples from his own journey that deeply impressed and motivated the students and faculty of the school. Dr Jha also addressed Ms Sudha, who was also a guest at the talk and remarked that she is an inspiration for all the girl students who are interested in building up themselves.
- Published in Departmental News, News, Paari Current Happenings
An Algorithm to Assess Employee Attrition Rate in Organisations
Socially relevant and community-centric research is of primal focus at SRM University-AP leading to innovations that transpire into transforming society. Dr Vimal Babu and his research scholar Ms Rukma R, Paari School of Business, have undertaken creative research to understand employee attrition in organisations critically. The research cohort employed a modified Random Forest Algorithm for assessing employee attrition and analysing its findings and benefits to Human Resource departments of corporate houses. Their groundbreaking invention and research titled “A System to generate a Model Predicting an Employee Attrition Rate and a Method Thereof” with Application No: 202341031320 has recently been filed and published under the Patent Office Journal.
Abstract
The problem of employee attrition in every organization concerns the employee turnover ratio, thereby increasing the cost of investment in human resources. Various factors are reasonable for the rapid attritions at different phases. The purpose of the current study is to predict the employees who are likely to leave the organization. The factors that lead to attrition are identified using the Random Forest algorithm. Random Forest algorithm is one of the widely used supervised machine learning technique for both classification and prediction. However, the random forest algorithm has specific issues, such as it is too slow and ineffective for real-time predictions. i.e., the large number of trees can make the algorithm, which results in a slower model. Therefore, the study proposes a new alternative for choosing the appropriate decision trees based on the concept of fractional factorial design of experiments. The different performance criteria were compared across the modified random forest algorithm, existing random forest algorithm, Support Vector Machine (SVM), Logistic Regression (LR), Navie Bayes (NB), K – Nearest Neighbour (K-NN), Decision Tree, XG Boost tree and Neural Network (NN). It was found that the modified random forest algorithm excelled in all criteria and performed better than the existing ones.
The findings of this study offer valuable assistance to human resources departments by providing necessary insights into potential employees’ decisions to leave the company. By analysing the identified factors or reasons for leaving the organisation, HR professionals can better understand attrition patterns and make informed decisions to improve employee retention. The proposed method not only assists in identifying the factors contributing to employee attrition but also predicts the likelihood of attrition based on employee signals. This predictive capability enables organisations to proactively address potential attrition cases and take preventive measures to retain valuable employees.
Practical implications of the research
Overall, the practical applications include designing retention strategies, predicting attrition cases, tailoring employee engagement initiatives, developing HR policies, optimising recruitment and selection processes, benchmarking attrition rates, and implementing continuous improvement measures. These applications can collectively contribute to reducing employee attrition and enhancing overall employee retention in organizations.
Collaborations and Future research plans
The applicants, viz. Ms Rukma, R.; Dr Vimal Babu and Dr Vijaya Prabhagar, M. plan to collaborate in the intersecting area of HR and analytics to arrest employee attrition by employing sophisticated analytics models and explore the future scope of our research to come up with impactful research outputs benefitting the industry.

Phases of prediction of employee attrition
- Published in Departmental News, News, Paari Current Happenings, Research News