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- Research Paper on ESG Scores and Their Effect on Polluting Companies After COVID-19 September 5, 2024
The Department of Commerce, under the Paari School of Business, is proud to present the research publication of Dr Lakshamana Rao Ayyangari, Guest Faculty Dr Sankar Rao, and Research Scholar Mr Akhil Pasupuleti. Their research paper, titled “Assessing the impact of ESG scores on market performance in polluting companies: a post-COVID-19 analysis,” is featured in the Q2 journal “Discover Sustainability.” Here is an interesting abstract of their research.
Abstract:
The study aims to unravel the impact of Environmental Social Governance (ESG) scores on the firm’s market performance of polluting companies. Moreover, the study also finds out the moderating effect of green initiatives. The study’s population consisted of 67 companies that were chosen from the list of polluting companies given by the Central Pollution Control Board of India for the post-COVID-19 timeframe of 2020–2023. The results indicate that the performance of ESG will improve the financial performance of the company.
Practical Implementation:
The analysis showed that companies with higher ESG scores generally perform better in the market. This means that firms that are more responsible in terms of environmental, social, and governance practices tend to do well financially. However, the study found that green initiatives did not have a significant impact on this relationship.
These findings are important for company managers and stakeholders. Understanding the connection between ESG practices and market performance can help managers create strategies to improve their ESG scores, ultimately boosting their financial performance.
Future Research Plans:
i) Focus on the R&D investment and sustainability.
ii) Studying the relationship between green finance and sustainability
iii) Exploring the relationship of CSR in sustainability
Continue reading → - “A New Array of Leaders Graduate Today” – SRM AP Hosted its 4th Convocation Ceremony September 5, 2024
SRM University-AP hosted its prestigious 4th Convocation Ceremony on September 02, 2024, felicitating the graduates with their well-earned degrees for scholastic excellence. The monumental event was graced by the honourable presence of Chief Guest Padma Bhushan Senapathy Kris Gopalakrishnan, Chairman-Axilor Ventures and Co-founder of Infosys; Guest of Honour Mr Rohit Kapoor, Chief Executive Officer, Food Marketplace, Swiggy; Founder Chancellor of SRM Group of Institutions Dr T R Paarivendhar; Pro-Chancellor of SRM University-AP Dr P Sathyanarayanan; Vice Chancellor Prof. Manoj K Arora, Other dignitaries, Faculty, staff and parents of the graduating batch. 1,018 graduates, including 24 PhD scholars, were conferred their degrees on this momentous occasion, and 18 Gold Medalists, 5 Silver Medalists, and 5 Bronze Medalists were recognised for their outstanding achievements.
“We are a multidisciplinary research-intensive university where education revolves around 5 I’s – Integrative curricula, Interdisciplinary Research and Learning, Innovation, Industry and International Collaborations and Inclusivity”, stated Vice Chancellor, Prof. Manoj K Arora, in his welcome address. Prof. Arora also gave a brief about the annual report, highlighting the university’s stellar growth and accomplishments in the past academic year.
Chief Guest Padma Bhushan Kris Gopalakrishnan, renowned global business & technology thought leader, delivered the much-anticipated convocation address to the graduating Class of 2024. With an analogy to the Paris Olympics 2024, Mr Kris Gopalakrishnan ignited the graduating batch with key takeaways to ensure remarkable success in all their future endeavours. He stated, “The knowledge and skillset that you have acquired from your university will equip you to face the problems that the world poses. The strength of the university lies with the alumni. Remember to contribute to the society, your nation and moreover your alma mater.”
Mr Rohit Kapoor, the esteemed Guest of Honour, applauded the students for their outstanding achievements and expressed his deep respect for SRM University-AP for establishing a new-age institute and preparing the students for an impactful future. “We must strive towards world-class standards in the case of academics, research, and innovation and deriving nobility in becoming the superior version of yourselves”, advised Mr Kapoor.
The ceremony also witnessed the auspicious presence of Founder Chancellor Dr T R Paarivendhar, who congratulated the young students for this remarkable achievement and advised, “Knowledge is power. Enhance your knowledge by keeping abreast of upcoming technology and the exponential growth due to the digital revolution. You must be bold in life, content in life to be the best citizen of this country.” Pro-Chancellor Dr P Sathyanarayanan offered his heartfelt praises to the Class of 2024, stating, “With the vision to be a world-class university that dominates national and international frontiers, we emphasise the importance of premier education. While you transition from the phase of learning to earning, bear in mind that learning is always a thread of the fabric of your life.”
The convocation ceremony successfully concluded with the administration of the pledge by the graduation cohort, honouring the national anthem and the departure of the dignitaries.
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- Dr Mahesh Kumar Secures Patent for Advanced Data Generation Method August 28, 2024
In a significant achievement for the Department of Computer Science and Engineering, Dr Mahesh Kumar Morampudi, Assistant Professor, along with B.Tech. student Ms. Nunna Lakshmi Manasa, has been granted a patent for their groundbreaking invention titled “System and method for generating synthetic data based on variational autoencoder.” The patent, with Application Number: 202241049545, was officially recognised in the Indian Patent Office.This innovative system leverages the capabilities of variational autoencoders to generate synthetic data, which has vast applications in various fields, including machine learning, data privacy, and simulation. The ability to create high-quality synthetic datasets can significantly enhance research and development processes, providing researchers and practitioners with valuable tools for analysis and experimentation.
The recognition of this patent not only highlights the innovative spirit within the department but also underscores the collaborative efforts between faculty and students in advancing technology and contributing to the field of computer science.
Abstract of the Research
Diabetic retinopathy (DR) is a diabetes-related eye condition that occurs when high blood sugar levels cause damage to the blood vessels in the retina, the light-sensitive tissue at the back of the eye. Over time, these damaged vessels can leak blood or other fluids, leading to vision impairment.
DR typically progresses through stages, starting with mild non-proliferative retinopathy, where small bulges form in the blood vessels, to proliferative retinopathy, the most severe stage, where new abnormal blood vessels grow on the retina and in the vitreous humor, potentially leading to blindness. Early detection and management are crucial to prevent significant vision loss, often involving regular eye exams, blood sugar control, and treatments like laser therapy or surgery.
Synthetic data generation for DR is an emerging approach to augment limited clinical datasets, enhancing the training of machine learning models for diagnosis and prognosis. The present disclosure envisages a system for generating synthetic data based on a variational autoencoder (VAE). This work explores the use of a VAE combined with deep learning for the detection and classification of DR. VAEs, known for their ability to learn compact and meaningful representations of complex data, are employed to generate latent features from retinal images, effectively capturing the subtle variations and anomalies indicative of DR. These latent features are then fed into a deep learning classifier, which is trained to categorise the severity of DR into various stages, ranging from no DR to proliferative DR.
Research in Layperson’s Terms
Imagine your eye is like a camera, and the retina at the back of your eye is the film that captures the pictures you see. DR is a condition that affects this “film” when someone has diabetes for a long time. High blood sugar levels can damage the tiny blood vessels in the retina, leading to vision problems and, in severe cases, blindness.
Our research is about creating a computer program that can help doctors detect and classify this eye condition more accurately. We use a special kind of technology called a VAE, which is like a smart artist that learns to understand and recreate detailed images of the retina. This “artist” can pick up on the tiny changes and patterns in the retina that might be missed by the human eye. Once the VAE has learned these details, it passes them on to another program, which is really good at sorting things into categories. This second program, a deep learning classifier, uses the information from the VAE to decide how severe diabetic retinopathy is—whether it’s mild, moderate, or severe.
By combining these two technologies, our system can help doctors detect diabetic retinopathy earlier and more accurately, which is crucial for preventing vision loss in people with diabetes.
Title of the Patent in the Citation Format
Inventor Name(s):
Dr Mahesh Kumar Morampudi
Nunna Lakshmi Manasa
“System and method for generating synthetic data based on variational auto encoder” with Application Number: ” 202241049545.” Date of Patent Grant. 29/07/2024Practical Implementation:
The practical implementation of our research involves integrating the VAE and deep learning classifier into a software tool that can be used by eye care professionals. Here’s how it might work in a real-world setting:- Data Collection: Retinal images are collected from patients during routine eye exams. These images are fed into the system, which has been trained using a large dataset of retinal images, including those showing different stages of DR.
- Feature Extraction: The VAE processes these images, learning to capture and condense the important features that indicate the presence and severity of DR. This step is crucial because it allows the system to focus on the subtle details that might signify early stages of the disease.
- Classification: The deep learning classifier then takes these features and classifies the severity of DR. It provides a diagnosis, categorising the condition as no DR, mild, moderate, or severe. The system could also flag cases that need urgent attention, helping prioritise patient care.
- Clinical Decision Support: The results are presented to the healthcare provider through an intuitive interface. This tool could be used in clinics, especially in areas with limited access to specialised eye care, allowing general practitioners or technicians to screen for DR and refer patients for further treatment if needed.
Social Implications:
- Increased Access to Early Detection: By automating the detection of diabetic retinopathy, this technology can be deployed in remote or underserved areas where access to specialists is limited. Early detection is key to preventing vision loss, and this tool can make screening more accessible, especially in communities with high rates of diabetes.
- Reduced Healthcare Costs: Early detection and treatment of diabetic retinopathy can prevent the progression to more severe stages, reducing the need for expensive treatments like surgery or long-term care for blindness. This could lower healthcare costs for both patients and the healthcare system.
- Empowering Healthcare Providers: The tool can support general healthcare providers in making more accurate diagnoses, reducing the burden on specialists and allowing them to focus on more complex cases. This democratizes eye care, making it possible for more people to get the care they need without long delays.
- Improved Patient Outcomes: With more accurate and timely diagnosis, patients can receive treatment sooner, leading to better health outcomes and preserving vision. This can significantly enhance the quality of life for individuals with diabetes, who might otherwise suffer from preventable blindness.
- Ethical Considerations: While technology offers many benefits, it also raises ethical questions about the use of AI in healthcare, such as ensuring that the system is fair, transparent, and does not introduce biases. Continuous monitoring and updates would be necessary to ensure the system remains accurate and equitable.
Future Research Plans
- Improving Model Robustness and Generalization: Enhance the VAE and deep learning classifier’s ability to generalize across diverse populations and imaging conditions.
- Incorporating Multimodal Data: Integrate additional data sources, such as patient medical history, blood sugar levels, and genetic information, to improve diagnostic accuracy.
- Real-Time Implementation and Mobile Integration: Adapt the system for real-time analysis and deploy it on mobile devices.
- Collaboration with Clinical Trials: Validate the AI system’s effectiveness through collaboration with clinical trials.
- Honouring the Founder’s Legacy: Celebrating the Vision and Impact of an Inspiring Leader August 27, 2024
On August 24, 2024, SRM University-AP commemorated a significant event marking the 85th Birthday of the esteemed Founder Chancellor of the SRM Group, Dr T R Paarivendhar, celebrating his visionary leadership and contributions. In honour of this day, and reinforcing the ethos of sustainability and environmental consciousness, the university launched “Prerna Vanam,” a plantation-drive initiative.This annual initiative served as a testament to the varsity’s ongoing efforts to contribute positively to the environment, aligning with global sustainability goals and the founder’s visionary ideals. As we face the challenges of global warming, the varsity comes together to combat climate change, support biodiversity, and ensure a sustainable future. The event held at the university campus was attended by students, staff, and faculty members of the university and helped set a practical example of how institutions can play a pivotal role in making the world a better place for future generations by investing in ecological sustainability.
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- A Display of Victory and Freedom: 78th Independence Day Celebrations August 27, 2024
SRM University-AP signalled the commencement of the 78th Independence Day festivities filled with pride and patriotic magnificence by hoisting the national flag. Vice Chancellor Prof. Manoj K Arora did the honours by highlighting the progress made by our country in the past 77 years and the leaps that SRM University-AP has taken since its origin. He emphasised the tremendous hard work everyone has done to achieve this scale of independence and success for the country and the society.
In his speech, Prof. Arora recalled the various triumphs and advancements that India has attained till now. He addressed the different important qualities a student needs to have to succeed and further proved how these qualities are imparted in SRM University-AP through its curriculum, course plans, and innovative pedagogy. He also called attention to the support of the maintenance staff, security, housekeeping personnel, and construction workers, without whom the stellar progress of the University couldn’t have been possible.
Dr R Premkumar, Registrar, Deans of all schools, Directors, faculty, staff, and students also participated in this wonderful celebration of patriotism.
The programme also encapsulated awe-inspiring stories of the past by the Theatre Club, a stimulating dance performance by the Dance Community, mesmerising performances by the Music Club and a splendid parade organised by Campus Life Management.
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- Nurturing Vision, Inspiring Futures: 2nd Alumni Meet Celebrated August 27, 2024
SRM University-AP conducted its 2nd Virtual Alumni Meet on August 24, 2024, coinciding with the birthday celebration of the Founder Chancellor of SRM Group, Dr T R Paarivendhar.
The meet attracted a diverse group of alumni, including South Indian film actress and former SRM student Ms Iswarya Menon, who served as the chief guest. Vice Chancellor Prof. Manoj K Arora addressed the alumni with a compelling message about their role in shaping the future. He emphasised the importance of alumni involvement, stating, “Your contributions are crucial as we work towards becoming a developed nation by 2047.” Prof. Arora highlighted how the alumni’s active participation in building an alumni corpus and supporting the university will play a key role in driving the institution’s progress and fostering future generations of leaders.
He further noted that the alumni’s continued engagement not only benefits the university but also strengthens the support network available to current and future students, ensuring the sustained success of the varsity’s mission of excellence.
Chief Guest Ms Iswarya Menon, a former SRM student, expressed her heartfelt gratitude to the institution. “The guidance and support I received from SRM have been pivotal in my career development. I am truly grateful for the foundation laid here, which has significantly shaped my professional journey.”
The group of former students communicated their profound appreciation for the varsity, emphasising the significant impact it has had on their lives. They reaffirmed their commitment to actively support the university’s various initiatives and to aid in its continued growth and success.
Dr Satish Anamalamudi, Assistant Director-Alumni Relations, acknowledged the importance of alumni engagement. He remarked, “Your continued connection with SRM University-AP is essential for our growth and success.”
The event was further enlivened by performances from both alumni and current students, adding a dynamic and festive atmosphere that showcased the vibrant spirit and creativity at SRM University-AP. Registrar Dr R Premkumar, along with the deans and faculty, attended the gathering, reinforcing the strong and enduring bond between SRM University-AP and its alumni.
Continue reading → - SRM University-AP Celebrates Janmashtami with Devotion and Joy August 27, 2024
Sweeter than honey, tastier than curd, pleasanter indeed than any happiness, and joy is the company, is the power of the name of Krishna. Janmashtami is celebrated as the birthday of Lord Krishna, one of the most powerful and famous reincarnations of Lord Vishnu.To seek the blessings of Lord Krishna, the Directorate of Student Affairs at SRM University-AP celebrated Janmashtami on August 23, 2024, with mirth and joy. The campus was filled with the fragrance of flowers, the soothing aroma of camphor, and the jingle of bells, creating a divine atmosphere.
While the religious significance of Janmashtami was deeply honoured, the day also symbolised much more for modern India. It was a day of excitement, euphoria, and a joyous spirit of enthrallment. The celebration brought together devotion, creativity, enjoyment, and fun.
Additionally, the event featured a captivating story recital narrating Lord Krishna’s divine leelas, which enchanted the audience. Devotional singing by the devotees of ISKCON further elevated the spiritual ambience, making the celebration truly memorable. The Janmashtami celebration wasn’t just a series of events; it was a testament to the power of unity, tradition, and the true spirit of Janmashtami. The Auditorium was alive with laughter and enthusiasm during the fun activities, complemented by the elegant area adorned for Krishna Pujan, creating a serene backdrop for our spiritual observance.
This event beautifully showcased the ability of communal celebrations to bring our community together, fostering an appreciation for the significance of Lord Krishna’s birth in a joyous and meaningful manner. As we reflect on the joy and unity of Janmashtami 2024, our hope is that the blessings of Lord Krishna continue to guide and inspire our community throughout the year.
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- Naga Sravanthi Explores the Role of Blockchain in Food Marketing August 23, 2024
In a significant contribution to the field of food marketing and consumption, Ms P Naga Sravanthi, an Assistant Professor Ad hoc in the Department of Computer Science and Engineering, has recently published a book chapter titled “Blockchain-Based Food Influencer Verification.” The chapter is part of the book “Innovative Trends Shaping Food Marketing and Consumption,” shedding light on the emerging use of blockchain technology in authenticating food influencers.In the rapidly evolving world of food marketing, trust and authenticity have become more critical than ever. The book chapter delves into how blockchain technology can revolutionise the way food influencers are verified and trusted by their audiences. Blockchain technology, known for its transparency and security features, has been making waves across various industries, and its application in the food sector is no exception.
Ms Naga Sravanthi’s work focuses on utilising blockchain to verify the credibility and authenticity of food influencers, a vital aspect in today’s digital era, where influencer marketing plays a significant role in consumer decision-making. The book chapter explores how blockchain can address issues of trust and reliability in food marketing by providing a secure and immutable record of influencers’ endorsements and partnerships. This innovative approach not only benefits consumers by ensuring they receive genuine recommendations but also helps food brands collaborate with legitimate and reputable influencers.
The publication of this book chapter underscores SRM University-AP’s commitment to fostering cutting-edge research and innovation in diverse fields, positioning its faculty members as thought leaders in their respective domains. Ms Naga Sravanthi’s work serves as a testament to the university’s dedication to academic excellence and pushing the boundaries of knowledge in emerging technologies.
Brief Description of the Book Chapter:
This chapter explores the integration of blockchain technology into the verification process of food influencers, providing a transparent and tamper-proof method to authenticate their influence and endorsements. By leveraging blockchain, the chapter outlines how the food industry can ensure that influencers are genuine, their endorsements are credible, and their impact is accurately measured. The chapter also delves into case studies and practical applications, demonstrating how this technology can reshape the landscape of influencer marketing in the food sector.Significance of the Book Chapter
The significance of this chapter lies in its exploration of a cutting-edge application of blockchain technology in a field that deeply influences consumer behaviour in food marketing. As the digital space becomes more saturated with influencers, the need for a reliable verification system becomes paramount. This chapter is particularly meaningful because it addresses the growing concern of authenticity in influencer marketing, a crucial factor in maintaining consumer trust and brand integrity. For those passionate about the intersection of technology, marketing, and food, this chapter offers insights into how blockchain can be a game-changer in ensuring that the voices consumers trust is, indeed, trustworthy.Target Audience
The book is primarily targeted at professionals in the food industry, including marketers, brand managers, and digital strategists, who are keen on understanding the latest trends shaping consumer behaviour and marketing practices. Additionally, this chapter will be valuable to academics and students in the fields of marketing, food science, and technology, as well as tech enthusiasts interested in the practical applications of blockchain.
Startups and entrepreneurs looking to innovate within the food sector will also find this book to be a vital resource, providing both theoretical insights and practical examples of how technology can redefine industry standards.In essence, “Innovative Trends Shaping Food Marketing and Consumption” and its chapter on blockchain-based influencer verification is an essential read for anyone looking to stay ahead of the curve in the dynamic world of food marketing.
Continue reading → - SRM University-AP Hosts Transformative Aadigyan 2024 for Malaysian Students August 22, 2024
The Directorate of International Relations &Higher Studies recently concluded the Aadigyan—Indian Immersion Program 2024, a comprehensive five-day event held from August 16th to 20th. This program was designed to provide bachelor students from UTP Malaysia with an immersive experience of Indian culture, economy, and technological advancements.The program offered a rich blend of academic lectures, hands-on workshops, industry visits, cultural experiences, and recreational activities. Over the course of five days, students engaged in cultural exchange and understanding through interactive sessions and cultural tours, fostering a deeper connection between Indian and Malaysian students.
Participants were introduced to various facets of Indian history, economy, business models, and technological advancements, broadening their intellectual horizons. Industry visits provided insights into the Indian industrial landscape, promoting an understanding of emerging trends and opportunities.
Highlights of Aadigyan IIP 2024:
- Design Thinking Workshop: Conducted by Prof. Satyanarayana Duvvuri, Associate Director – Directorate of Executive Education and Professional Studies & Professor of Practice, Paari School of Business.
- Essence of Entrepreneurship: A session by Prof. Sidharth Tripathy, Director of Entrepreneurship and Innovation, highlighting the importance of creating new products and ideas to meet market needs. Prof. Tripathy explained that entrepreneurship is derived from the Sanskrit words “antah” (innermost) and “prerna” (inspiration).
- Climate Change Solutions: Students were tasked with providing solutions for contemporary climate change issues, enhancing their understanding of the scope and impact of these problems.
- Customer-Centric Product Development: Emphasized the need for a deep understanding of customers, empathy, and creative problem-solving. Students learned the importance of observing market dynamics to connect with customers effectively.
- Business Insights: AVS Kamesh from PSB provided an introduction to key elements of business and career paths in marketing and management.
- Digital Marketing: Kirti Krishna conducted a session on digital marketing tools and the differences between traditional and digital marketing.
The program concluded with a valedictory address by Sandeep Samala. During the ceremony, students and professors from the IR council shared heartfelt experiences, reflecting on their journey together. The event was marked by the exchange of mementos and the capturing of photographs, commemorating this significant event in their academic careers. Aadigyan IIP 2024 aimed to inspire, educate, and empower the next generation of leaders from Malaysia, preparing them to tackle the challenges and opportunities of the 21st-century global landscape.
The “Aadigyan – Indian Immersion Program 2024” at SRM University-AP stands as a testament to the institution’s commitment to fostering global understanding and preparing future leaders for success in the interconnected world.
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- Dr Vineeth Thomas Analyses Challenges Ahead for Modi’s Third Term August 22, 2024
Dr Vineeth Thomas, an Assistant Professor in the Department of Political Science, has recently published a thought-provoking paper titled “Why Modi’s Third Term as India’s Prime Minister Will Be Tough” in the distinguished journal Asian Affairs. In his comprehensive analysis, Dr Vineeth delves into the political landscape of India and the various challenges Prime Minister Narendra Modi may face if he seeks re-election for a third consecutive term in 2024. Drawing on an array of political theories and current socio-economic indicators, the paper examines the underlying factors shaping Indian politics and public sentiment.Dr Thomas argues that while Modi’s leadership has been marked by significant economic reforms and a robust foreign policy, the landscape is shifting in a manner that could complicate his re-election bid. Key issues explored in the paper include rising economic disparities, increasing urban unrest, and the challenge of maintaining communal harmony in a diversely populated nation.
The findings of this research are particularly pertinent in light of ongoing debates surrounding economic policy, agrarian distress, and the role of civil liberties – a backdrop that could significantly influence electoral dynamics heading into 2024.
The publication of this paper not only highlights Dr Thomas’s expertise in political science but also underscores the vital role academic discourse plays in contemporary political analysis. His insights contribute to a deeper understanding of India’s complex interplay between governance and public perception.
Abstract of the Research
On 9 June 2024, Narendra Modi became India’s Prime Minister for a third consecutive term, a feat previously accomplished only by Jawaharlal Nehru. However, this historic victory also began one of the most uncertain periods of his prime ministership. The fractured outcome of India’s 18th general election has created a fundamentally different political landscape. Modi’s Bharatiya Janata Party (BJP) secured just 240 seats, a significant drop from its 2019 tally, and was therefore short of an absolute majority. Although the BJP-led National Democratic Alliance (NDA) did win a majority, Modi will now be dependent upon coalition partners, necessitating a shift towards a more collaborative governance style.
Research in Layperson’s Terms
In the recent election, Modi’s party, the BJP, won only 240 seats, much fewer than in the last election and not enough for a clear majority. Although the broader alliance led by the BJP still has a majority, Modi now needs to rely more on other parties in the alliance to govern. This means he will have to work more closely with his coalition partners and be more collaborative in his leadership style.
Research Paper in the Citation Format
Vineeth Thomas, Agney GK & Arsha V Sathyan (2024), Why Modi’s Third Term As India’s Prime Minister Will Be Tough, Asian Affairs, ISSN: 0306-8374
(Routledge, SCOPUS/WoS Indexed)Practical implementation or the social implications associated with Research
The practical implementation of my research lies in shaping policies that promote gender equality in political representation. By identifying barriers and proposing solutions, it aims to enhance women’s participation in politics, leading to more inclusive governance. The social implications include fostering a more equitable society with diverse perspectives in decision-making.
Your collaborations
Electoral Politics
Your Future Research Plans
Indian govt and politics
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