Assistant Professor

Mr Parvez Ahmad

Paari School of Business

Interests

  1. Business Statistics
  2. Consumer Behavior
  3. Research Methodology

Faculty Details

Education

2016

Aligarh Muslim University
India
BSc (Hons) Physics

2018

Aligarh Muslim University
India
MBA

2025

University of Hyderabad
India
PhD

Research Interest

  • My research focuses on consumer behavior in the context of food delivery apps, exploring the psychological, behavioral, and technological factors that influence user decision-making and satisfaction. With a strong foundation in empirical and qualitative research, I have examined how consumers engage with digital platforms, their motivations for choosing specific services, and the impact of technological advancements on their overall experience.
  • Currently, I am conducting experimental research for reducing the packaging waste by augmented reality. By integrating insights from behavioral science, marketing, and technology adoption models, my work aims to uncover factors that drive user engagement, loyalty, and well-being in the rapidly evolving digital marketplace.

    • Awards & Fellowships

    • 2022 - UGC NET, Maulana Azad National Fellowship

    Publications

    • Ram, N., Ahmad, P., Toth‐Peter, A., de Torres de Oliveira, R., & Acharyulu, G. V. R. K. (2025). Developing a circular economy framework for e‐commerce packaging materials: A study on behavioural intentions of online consumers. Business Strategy and the Environment, 34(1), 982-1006. DOI: 10.1002 bse.4020. (ABDC-A).
    • Ahmad, P., Kumar, A., Bellamkonda, R. S., & Kumari, P. (2025). Design matters, and so does the consumption value in consumers’ intention to reuse food delivery apps. British Food Journal. (ABDC-B). DOI: 10.1108/BFJ-10-2024-1044
    • Ahmad, P., Ram, N., Shekhar Bellamkonda, R., & Kumar, A. (2025). Consumer Satisfaction and Reuse Intention of Food Delivery Apps: Integration of Service Quality Model and Expectation Confirmation Theory. Journal of Quality Assurance in Hospitality & Tourism, 1-29. DOI: 10.1080/1528008X.2025.2462994. (ABDC-B).
    • Ahmad, P., Kumar, A, & Shekhar Bellamkonda, R. (2025). If not more, then provide the same! Determining the reuse intention of food delivery apps. Journal of Foodservice Business Research. DOI: 10.1080/15378020.2025.2474298. (ABDC-C).
    • Gupta, M., Ahmad, P., Kumar, A., Shekhar Bellamkonda, R. (2025). Environmental Beliefs and Information Technologies: A step in pursuit of Eco-Friendly Smart Home Adoption. Asia Pacific Journal of Information Systems, 35(1), 216-243. doi.org/10.14329/apjis.2025.35.1.216 (ABDC-C).
    • Ahmad, P., & Shashidhar, A. (2024). Evaluation of Sustainability Practices in Higher Education: A Study on Assessment Tools GASU and AISHE. Global Sustainability: Trends, Challenges & Case Studies (pp. 89-100). Cham: Springer Nature Switzerland. Global Sustainability. DOI: 10.1007/978-3-031-57456-6_5. (Scopus Indexed)
    • Kumar, A., Ahmad, P., Kumar, D. V. S., & Gupta, M. (2024). Customer adoption of smartwatches–a privacy calculus perspective. Rajagiri Management Journal." Rajagiri Management Journal. DOI: 10.1108/ramj-03-2024-0062. (WoS)

    Contact Details

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